Product Strategy

Mizuno

Since its founding in 1906, we at Mizuno have taken special pride and pleasure in being able to take part in the exciting world of sports and in making the entire globe the stage for our activities. Each and every one of us is guided by the ideal of true sportsmanship. Our corporate philosophy : "Contributing to society through the advancement of sporting goods and the promotion of sports" is clearly reflected in our strong support of numerous worldwide sports events and in our dedication to advancing sports through cutting edge research and technology. Our product strategy is to develop products with strong "uniquely Mizuno" features and to market specific sporting goods in the "competitive" , "health" and "environment" fields. Our starting point is the "competitive" field and here,Mizuno will further specialize in event-specific products in order to continue to meet the needs of athletes.

Their product strategy is to develop products with strong "uniquely Mizuno" features and make some of the best men's and women's running shoes in the market.

You will find the best range of performance running shoes below, so if you are looking for Mizuno then we are confident the range below will satisfy your requirements.

This includes the option to buy cheap Wave Rider, the classic neutral cushioned but responsive favourite. Or perhaps the plush Wave Nirvana offering support and exceptional comfort.

The Mizuno range all includes the unique Wave Plate technology that offers cushioning, response and support where required. You will find the fit just perfect for those wanting a little more room, especially around the toe box.
             1.Competition  Direct Competitors

• Nike

• Adidas

• Brooks
• 
  
• 2.Ultra Marathon Mark and Mindy
• 2.1 Activities  2.2 Hiking, mountain climbing, training   2. 3 Sports events with friends 2.4 Music concerts, movies 2.5 Interests 2.6Running in marathons  
  2.7 Enjoys being
• 3. Product Positioning  sport
  4.Target Market  

                                                           Athlete
               Marketing Mix Solutions
  
  

  §  Placement
     -  Continuous updates on website
     -  In-store signage and fixtures
     -  Website does not make direct sales
      - Overwhelmed with abundance of in-store displays
     §  Promotion : Public Relations
   - The North Face Endurance Challenge
   -  Limited to ultra-elite athletes
           Marketing Mix Solutions
  §  Promotion : Direct Selling
  -  Education sales associates
  -  Sales associates may misinform
  §  Promotion : Advertising
  -  Print advertisements in magazines
  -  Gift of purchase program
  -  Advertisements not in preferred magazines
  - Unlikely to purchase based on gift of purchase
  
  

               5.  Products line

                     -Mizuno  Running Shoes

Mizuno Brand Logo

6 of the best sites for Mizuno running shoes. Know of another site that should be on this list? Leave your suggestions at the bottom of the page.

1. Mizuno USA Running - Official site for Mizuno running shoes for men and women. Learn about the technology behind Mizuno running shoes & see pictures of the latest models. You can’t buy online here, but you can use the store locator to find your local Mizuno dealer. (www.mizunousa.com)

2. Mizuno Men’s Running Shoes at Zappos - Over 40 styles & colors of Mizuno running shoes for men here, including the Mizuno Wave Musha, Wave Rider 13, Ascend 4, Ronin 2, Creation 11, Alchemy 9, Elixir 5, Nexus 4, Nirvana 6, Kaze 5 spikes and more. Women’s Mizuno running shoes also available for sale elsewhere on the site. Free shipping and free, 365-day returns (if necessary). (www.zappos.com)

3. Mizuno Running Shoes at Lady Foot Locker - Women’s Mizuno running shoes for sale here include the Mizuno Wave Nirvana, Wave Creation, Wave Cabrakan, Wave Alchemy, Wave Elixir, Wave Inspire, Wave Rider, Wave Precision, and Wave Ascend. (www.ladyfootlocker.com)

4. Mizuno Running Shoes at eBay - Over 400 pairs of men’s and women’s Mizuno running shoes up for auction or immediate sale. It’s hit-or-miss on sizes obviously, but you could come away with a nice pair on the cheap. (shop.ebay.com)

5. Runner’s World Spring 2010 Running Shoe Guide - Article from the March 2010 issue of runner’s World offers its choices for the best running shoes in a variety of categories, including the Mizuno Nexus 4 and Mizuno Nirvana 6 picked in the “Best Buy” category, and the Mizuno Elixir 5 chosen in the “Best Update” category. (www.runnersworld.com)

6. Insider’s Look at the Newest Running Shoes from Mizuno - January 2010 video features an interview with Mizuno product manager Rod Foley about the new Dynamotion Fit feature of the latest Mizuno running shoe releases. (running.competitor.com)